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Sinai Laboratory 

Towards the end of the pandemic, I worked with Sinai Laboratory in Worth, IL because they pivoted from just doing Covid-19 tests and expanded to other medical testing. Once getting all of the equipment, they wanted an Every Direct Door Mailer (EDDM), to get their name out to the community, and start to create trust between medical staff and patients. 

Every Direct Door Mailer (EDDM)

With this project, I was only given the logo and was instructed to create an EDDM within the limited brand guidelines they had. I wanted the focus to get patients to get in the door, without feeling like the needed to jump through the hoops of getting an appointment. The barrier of entry for patients is even less because of the QR code available as well. It is concise and uses bold colors to drive the point home. 

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